United Colors of Benetton. Benetton store Barcelona. Benetton is an Italian fashion brand renowned for its vibrant colors, innovative designs, and socially conscious approach. Founded by the Benetton family in 1965, the brand gained international acclaim for its bold advertising campaigns that often tackled social and political issues. Benetton offers a wide range of clothing and accessories for men, women, and children, characterized by its use of bright hues and quality materials. Beyond fashion, Benetton is known for its commitment to sustainability and diversity, making it a symbol of both style and social responsibility in the fashion industry.